Our Service 'Let Me Tell Your Story' Publishes Its First Case — And It's Our Own Founder
- 6 days ago
- 2 min read
IWBFD Storytelling Studios was built around a single core service: 'Let Me Tell Your Story.' People, organizations, cities — whatever the subject, we discover the story, organize it, and rewrite it into a form the world can hear. Today we are publishing the first completed case of that service. By design, the first subject is our own founder.
People 001 — The City Storyteller: Paul J. J. Kang — is now live on bcd-W Magazine. The piece traces 25 years of treating the city as a creative medium: from Seoul (where Paul learned that a city can be a unit of emotion as well as a unit of policy, through the UNEP Jeju forum, the 2005 APEC Busan bid task force, and the Seoul Metropolitan Government's Global Marketing Advisory Committee), through New York (where, during the 2020 pandemic, 10,000 Quarantine Pouches were delivered from Seoul to the Brooklyn community), to the conferences he has hosted around the city — including Death and The City Conference at DDP in 2023, the recognition that became the seed of what is now IWBFD Storytelling Studios.
And onward to the question he carries today: where will the 101st city be?
Beginning with our own founder was not self-promotion. It was the honesty of order. The most rigorous way to prove a service works is to apply it first to the most demanding client of all. The result of that first application — Paul's own story, told and run by him as a city storyteller — is what we now call bcd-W Magazine, the fourth Original IP of IWBFD Storytelling Studios alongside Sim Eternal City, We Kings Creative Acts, and Happy Death Day Collection. People 001 makes that genealogy explicit, and reframes Paul's working definition of his own profession: a storyteller who lives between storytelling and story-doing — between writing the story and doing the thing the story asks to be done.
From People 002 onward, the section opens to others. The people of the cities Paul has stayed in. The people building those cities. The people who have not left, and the people who have just arrived. Because in the end,
the city is people.
→ Read People 001 on bcd-W Magazine — The City Storyteller: Paul J. J. Kang
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