Let Me Tell Your Story™ — A Signature Service of IWBFD Storytelling Studios
- Apr 26
- 4 min read
Updated: Apr 27

What It Is
Let Me Tell Your Story is a four-phase service that turns one person's life and business into an English-language book, licenses that book to publishers in up to fifteen language markets, and activates each publisher as a business connector in their territory.
You get a globally distributed book. You also get a network of in-market publisher partners contracted to open doors for you in their countries.
How It Differs from Adjacent Services
Ghostwriting produces one book in one market. The relationships it could start are never made.
Personal branding produces content and press, not durable assets.
Business consulting produces strategy, but not a form the market can read.
Traditional foreign-rights licensing sells translation rights and ends there. The business deal flow that the book could generate stays outside the agreement.
Let Me Tell Your Story combines all four into one workflow, and adds one element none of them include: a contracted connector role for each licensee publisher, with defined revenue share on the deals that result.
Who It Is For
Founders whose work carries meaning beyond their company
Domain pioneers with twenty-five years of practice and no channel to a global audience
Industry challengers whose message loses force if it stays in one market
Heritage holders — families, institutions, cities — with cultural capital that has never been mobilised internationally
City and institution leaders who need to be heard on the global stage as more than a press release
The common signal: you sense your story should not be confined to one country.
The Four Phases
Phase 1 — Story Discovery
Duration: 4–6 weeks.
Activities: 6–10 in-depth interviews with you. External reporting on your business — interviews with your customers, partners, and field. Document review. Site visits where relevant.
Deliverable: Story Architecture Document (50–80 pages, internal).
Phase 2 — Business Story Architecture
Duration: 3–4 weeks.
Activities: Design of a new business layer that extends your existing work into a globally actionable framework. Joint workshops with you. Sign-off on the framework before book production begins.
Deliverable: Business Story Brief (15–20 pages) and signed framework agreement.
Phase 3 — Book Production
Duration: 3–5 months.
Activities: Writing of the English-language master edition (150–200 pages, 35,000–50,000 words). Editing, design, cover, visual asset production. Format: As told to or Author × Subject co-authorship, depending on market fit.
Deliverable: Master English Edition manuscript and visual asset package.
Phase 4 — Global Licensing & Connector Activation
Duration: 12–24 months, ongoing.
Activities: Publication of the master edition through IWBFD Books on Amazon KDP (digital and print-on-demand). Licensing campaign to candidate publishers in up to fifteen language markets. Negotiation of Per-Market Connector Agreements with each licensee. Coordination of in-market launch events and partner introductions.
Deliverable: Master edition in market, signed licensing and connector agreements per territory, ongoing deal flow coordination.
Book Structure
Every Let Me Tell Your Story book follows the same three-part template, which is what makes the series visually and structurally recognisable.
Part I — The Long Road. Your journey to where you are now.
Part II — The Discovery. What you have found in your field, and the framework that breaks the prevailing assumptions.
Part III — The Future We're Building. The new business layer designed during Phase 2, and the role readers can take in it.
Appendix. Twelve practical assets — recipes, checklists, frameworks, or tools, depending on your domain.
Length: 150–200 pages. Visual identity: original to each book, designed by IWBFD with Agnes-style attention to detail.
Editions
Heritage. Phases 1–3. English master edition, KDP global release. No licensing campaign.
Global Author. Phases 1–4 through licensing only. Connector activation handled directly between you and each publisher.
Full Connector. All four phases. IWBFD coordinates licensee publishers as your in-market connectors and shares deal flow with you. This is the edition that defines the service.
Equity Partnership. Full Connector scope. Fees partly or fully replaced by equity in your venture. By negotiation.
How You Are Paid Back
Clients on the Full Connector and Equity Partnership editions earn from four streams simultaneously:
Book royalties — your share of digital and print sales in every licensed market.
Licensing advances — upfront payments from each language-market publisher.
Connector deal flow — revenue share on commercial deals introduced through licensee publishers in their territories.
Equity upside — for Equity Partnership clients, value created in your underlying venture.
For most Full Connector clients, streams 3 and 4 outweigh streams 1 and 2 within the first 24 months.
Rights Structure
You keep the rights to your life, your business, and every commercial outcome that flows from your work. IWBFD Books holds the master English edition rights, acts as global licensing agent for translation rights, and holds a defined position in the deal flow generated through the connector network. Each licensee publisher holds territory publication rights and a contracted connector role. Every party is paid for what they actually do.
Languages and Markets
Initial licensing campaigns target up to fifteen language markets, prioritised by market size, fit with your domain, and IWBFD's network reach in each territory:
Korean · Japanese · Spanish · French · German · Mandarin (Simplified) · Mandarin (Traditional) · Italian · Dutch · Portuguese · Indonesian · Vietnamese · Thai · Arabic · English (UK / Australia / India)
Reference Case
The first public engagement of Let Me Tell Your Story is Cacao as Vehicle, the story of Tyler — chocolate maker, traceability developer, and agroforestry advocate based in Colombia. The English master edition will be published by IWBFD Books, with a global licensing campaign across all fifteen target markets. Available 2026.
About the Studio
Let Me Tell Your Story is built and run by Paul J. J. Kang, Storyteller at IWBFD Storytelling Studios and Publisher at bcd-W Magazine. Six published books.
Twenty-five years working with cities, founders, and institutions across the Americas, Asia, and Europe.
The service applies the editorial system used by bcd-W Magazine and the IP framework used by IWBFD Studios across its three flagship properties — Sim Eternal City, We Kings Creative Acts, and Happy Death Day Collection.
Begin
Send one paragraph to LMTYS@iwbfd.com.
We respond within five working days with a fit assessment and recommended edition.







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